Thank you for contacting McDonald's to share your comments about our recent Happy Meal toys. I'm sorry you were disappointed with the theme of this Happy Meal.
You may be interested to know that our Marketing staff reviews several different criteria when designing toys -- playability, durability, safety, quality and popularity with children just to name a few. The latter is always a challenge given the number of Happy Meal toys we offer every year. We often offer toys from kids' favorite television shows, retail toy lines and movie or television characters.
Please know that we would never intentionally upset our customers. Your comments are important and have been shared with our Marketing staff for their review. They've assured me they will consider your feedback when planning future Happy Meal offers.
Once again, thank you for letting us know how you feel. We hope you'll enjoy our future Happy Meal promotions.
McDonald's Customer Response Center
Typical form letter that totally does not address anything - it's not that I wasn't happy with the "theme" of the toys themselves, it's that I was unhappy with the constant promotion of sexual stereotypes on our youth.
Typical big corporation BS.
I called the local store and a gentleman who spoke broken English answered the phone. I asked for the store manager and he indicated that he was the manager on duty and that the store manager wouldn't be in until 10:00am. When I asked for the corporate number, he stumbled a bit and then finally gave it to me.
I called the corporate office and spoke to a very polite young lady and informed her about what happened - she thought that this was an isolated incident, and I told her that it's been happening for as long as I've been taking kids to McDonalds, regardless of location.
She assured me that they did receive the email, and that the issue would be forwarded to the "Happy Meal Team" for further review. Uh huh. Sure. I know of one place where we won't be stopping on our cross-country trip later this summer.....
On a side note, as a bit of an experiment, I took the boys to Wendy's after we got done playing outside on Saturday. We went through the drive-thru so the employee did not see if I had boys or girls with me when I ordered their kids meals. He did not ask, either. When we got to the window, he handed me the food and we left. When we got home, the first thing I did was take out the toys....
They came in a little box....
With lots of little pieces....
And then you can build stuff with them!
Apparently there are 4 different sets that each make a different creation, but you can mix and match and build bigger stuff by combining the sets. I like this toy - it's not what people would think of as a "girl toy" or a "boy toy" and it encourages creativity. What a novel concept....
Maybe, just maybe McDonalds will eventually get the hint. Doubtful, but maybe.
Is anyone else as irritated by this as I am? Or am I just overly sensitive about the "girl toy"/"boy toy" issue?